Privacy Policy

Last updated: August 12, 2026

Lakehood ("Lakehood," "we," "us," or "our") operates thelakehood.com and provides online ecommerce services, including the sale of apparel, accessories, and other Lakehood products.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, contact us, or otherwise interact with Lakehood.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Lakehood, we may collect the following types of personal information.

Contact Information

This may include:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and Transaction Information

This may include:

• Products purchased

• Product variants such as size and color

• Order history

• Shipping information

• Order status

• Refund, replacement, or cancellation information

• Payment confirmation and transaction details

Payment information may be processed by Shopify and third-party payment processors. Lakehood does not necessarily receive or store complete payment-card numbers.

Account Information

If customer accounts are available and you create one, we may collect information associated with your account, including login credentials, preferences, and order history.

Communications

We collect information you provide when you contact us about an order, product, return, replacement, customer-service matter, or other inquiry.

Website and Device Information

When you use our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Website activity

• Pages viewed

• Referring website

• Approximate location derived from technical information

• Cookies and similar technologies

2. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders

• Process payments

• Produce purchased products

• Arrange shipping and delivery

• Provide order confirmations and tracking

• Provide customer service

• Handle damaged, defective, incorrect, or lost orders

• Process approved refunds or replacements

• Maintain customer accounts

• Prevent fraud and unauthorized transactions

• Protect our website and customers

• Improve our products, website, and customer experience

• Measure website performance

• Conduct analytics

• Send marketing communications where permitted

• Display or measure advertising where permitted

• Comply with legal and regulatory obligations

• Enforce our policies and Terms of Service

3. Shopify

Lakehood's online store is powered by Shopify.

Shopify provides ecommerce infrastructure that allows us to operate the website, process transactions, manage orders, and provide other store functionality.

Information you provide through our website may be collected, processed, stored, or transmitted through Shopify and its service providers as necessary to operate the store.

Shopify's own privacy practices may also apply to information it processes.

4. Production and Fulfillment Partners

Many Lakehood products are produced on demand after an order is placed.

We use third-party production and fulfillment providers, including Printful, to manufacture, package, and ship certain products.

To fulfill an order, we may provide these partners with information reasonably necessary to complete and deliver the purchase, such as:

• Customer name

• Shipping address

• Order information

• Product and variant information

• Other information necessary to produce and deliver the order

These companies process customer information for purposes associated with production, fulfillment, shipping, customer support, and related operational services.

Lakehood remains the retailer from whom the customer purchases the product. Customers should contact Lakehood regarding Lakehood orders.

5. Other Service Providers

We may share information with third parties that perform services on our behalf, including providers of:

• Payment processing

• Shipping and delivery

• Website hosting

• Ecommerce technology

• Analytics

• Fraud prevention

• Customer support

• Email communications

• Advertising and marketing

• Data storage and security

We disclose information to these providers only as reasonably necessary for the services they perform or as otherwise permitted by law.

6. Shipping Carriers

When necessary to deliver an order, customer information such as a name, shipping address, telephone number, or email address may be provided to shipping carriers and logistics providers.

The specific carrier used may vary depending on the product, destination, fulfillment facility, and shipping service.

7. Marketing and Advertising

If you subscribe to Lakehood marketing communications, we may use your contact information to send information about products, releases, promotions, or other Lakehood news.

You may unsubscribe from promotional emails at any time by using the unsubscribe option contained in those emails.

Even if you unsubscribe from marketing, we may continue sending transactional communications relating to purchases, orders, shipping, refunds, customer service, or account activity.

We may also use advertising or analytics technologies provided by third parties to understand website activity and measure or personalize advertising where permitted by applicable law and your privacy settings.

8. Cookies and Similar Technologies

Lakehood, Shopify, and certain service providers may use cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

• Operate the website

• Maintain shopping-cart functionality

• Remember preferences

• Understand website traffic

• Analyze website performance

• Prevent fraud

• Measure advertising

• Personalize content or advertising where permitted

Depending on your location, you may have options to manage certain cookies or data-sharing preferences through the privacy controls provided on our website.

Browser settings may also allow you to restrict or delete cookies, although doing so may affect some website functionality.

9. When We May Disclose Information

We may disclose personal information when reasonably necessary:

• To process and fulfill an order

• To provide services requested by you

• To protect Lakehood, our customers, or others

• To investigate fraud or security incidents

• To comply with applicable laws or legal proceedings

• To respond to lawful government requests

• To enforce our Terms of Service or other policies

• In connection with a merger, acquisition, financing, restructuring, sale, or other business transaction

We do not disclose personal information for unlawful purposes.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfill orders

• Maintain business and transaction records

• Provide customer service

• Resolve disputes

• Prevent fraud

• Comply with tax, accounting, legal, and regulatory requirements

• Enforce agreements and policies

Different categories of information may be retained for different periods.

11. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Customers should avoid sending highly sensitive information through unsecured communication methods.

12. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have rights regarding your personal information, which may include the right to:

• Request access to certain personal information

• Request correction of inaccurate information

• Request deletion of certain information

• Obtain a copy of certain information

• Opt out of certain uses of personal information for targeted advertising

• Opt out of certain forms of sale or sharing where applicable

• Withdraw certain consent where applicable

These rights are subject to applicable law and may have exceptions.

We may need to verify your identity before completing certain requests.

You may contact us using the information below to make a privacy request.

13. Marketing Preferences

You may unsubscribe from promotional email communications using the unsubscribe link contained in an email.

Opting out of promotional communications does not prevent Lakehood from sending necessary transactional messages concerning an order, payment, shipment, refund, replacement, or customer-service matter.

14. Children's Privacy

Lakehood's website and products are not directed toward children for purposes of collecting personal information.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review the matter.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

Lakehood does not control the privacy, security, or content practices of websites operated by third parties. You should review the privacy policies of those services before providing information to them.

16. International Processing

Some of our technology, ecommerce, payment, production, fulfillment, shipping, or other service providers may process information from facilities located outside the state or country where a customer lives.

When required by applicable law, appropriate protections may be used for international transfers of personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, service providers, legal obligations, or operations.

The current version will be published on this page with an updated "Last updated" date.

18. Contact Lakehood

Questions regarding this Privacy Policy or requests concerning your personal information may be directed to:

Lakehood
Email: team@thelakehood.com
Phone: 952-999-1493
Website: thelakehood.com

Please provide enough information for us to understand and respond to your request.